Build your survey in eight easy steps and ensure maximum return on investment

Surveys are an excellent way to get aligned with your costumers and touch base with your employees. However, a survey can have very different set ups and because of this, very variable return on investment. When you send out a survey your main concerns are always: 

To get enough response

To get usable feed-back

But how do you design a survey strategically to ensure quality feedback? We have designed a unique system that allows to collect and ensure usable data to optimize your business. 

With our system, the data is used to create to do lists and visual feedback on the fly. Check out more on instoreexcellence.com

  • First off
    Before you even begin the survey, make sure you have defined what you hope to achieve. What is the main goal, and what specifically do you want to get answers about? Make a list and prioritize. 
  • Make sure every question is necessary. 
    In order to help the process along, it’s useful if the respondents can see the point of each question. The main focus of your survey is to collect critical data, and so each question should play a part in this. 

If you use low priority questions in your survey, you risk getting low quality responses. Make sure the respondents feel as if their time is well spent answering every question.

  • Keep it simple
    This goes for the survey and for each question. No need to over-complicate or explain. Your respondents is on a need-to-know basis. If you explain each question, or general motive too much, you risk losing people. Keeping it short and simple is the key point to ensure a high number of responses.
  • Use scales as often as possible
    When you ask yes or no questions you get answers with no explanation. What you want is the average opinion, and you get this better by creating response scales. By asking on a scale from 1-10 or from ‘not at all’ to ‘extremely’ you invite the respondents to consider their answer. 
    This is useful to get insight on data or to keep up a standard. However you should avoid using scales on opinionated responses. You’ll risk people getting biased towards agreeing with statements, and you’ll get unreliable data. 
  • Ensure a best practise flow in the survey
    When you invite people to a survey, you invite them to get information and insight. This can give a sense of responsibility for the respondents. If you create a natural flow in your survey you also create a flow of understanding for the respondents. They understand why you ask each question and which areas you are interested in gaining knowledge at. Don’t ask the difficult or high priority questions at first. Invite your respondents in with some easy, but important questions and build up to your focus point.
  • Ask and speak directly
    Use words and phrases that your respondents would use themselves. By using their tone of words, you become eye to eye with your communication and avoid losing some. Especially if your questions have a significant level of difficulty or technical language that your respondents may not be familiar with.
  • Allow image responses
    Upgrade your responses by getting image feed-back. With our software you can allow your respondents to insert a picture with the answer. This allows you to check in and be aligned with what your respondents see. By using images in your survey you get much better insight and documentation that can be used to ensure quality measurements and uniformity in franchises. 
  • Test before you send
    Make sure you take your survey for a quick test run before you distribute. Have a handful of trusted respondents to be your test recipients in order to catch and correct errors. 

Get your survey directly on the phone, take pictures, and design it to accommodate your needs. We have the intelligent software to help you out. Check out more on www.instoreexcellence.com