Flying Tiger Copenhagen is launching campaigns in 800 stores across 30 countries all year round. Learn how the company simplifies complex campaign management with digitized tools.
Lars Casper is Store Operations Manager for Flying Tiger Copenhagen. He is responsible for keeping the brand standards high and aligned worldwide.
With 800 stores across 30 countries and 20 campaigns rolling out yearly, he needs a well-functioning digitized system to support his work.
In this case study, you’ll learn how he successfully handles campaign management – relevant for all companies with campaigns in more than ten stores.
Challenge: We can’t be present in each store
Lars Casper can’t be present in all 800 stores when a new campaign launches. Thus, each store receives a planogram detailing how to implement the campaign.
“We still need to know if all products have arrived and if the products, inventory, and branding are set up correctly in the store. For this, we use digitized task management,” says Lars Casper.
Goal: Simple management of a complex set-up
So what does a team task management system need to be able to do to handle a complex campaign implementation process?
“1) The system needs to be simple, easy, and fast. 2) It needs to give us a good overview of the status of each store and all stores combined. And 3) it needs to have a direct channel of communication that allows us to improve the campaign implementations and motivate employees,” explains Lars Casper.
Solution: Customization and documentation
Let’s get very concrete. How does Lars Casper use digitized team task management when implementing new campaigns?
Customizable campaigns
“Every year, we have 20 campaigns in each country. But we operate with two cycles – a European and a global cycle. This means that launches and follow-up processes on the same campaign don’t happen simultaneously. That’s why a good task management system is worth its weight in gold.
We set up two identical campaigns in the app with different starting dates and correct differences between the European and global campaigns. We can also target and adapt campaigns aimed at individual countries.”
Picture management
“The Store Managers also go through online surveys in the app, and they can upload pictures directly into the system, which makes the process very easy. Picture management is one of the core features. It allows us to request which specific areas of a store we need visual documentation on after a campaign implementation.
It’s a great way to see if everything is implemented correctly. We can quickly check if all requested pictures have been uploaded and give direct feedback on each photo if something can be improved – or give positive feedback (aka. improve employee motivation) if something is exceptionally well-done.”
Results: An excellent overview and more sales
Now for the excellent stuff. What tangible results do Lars Casper and Flying Tiger Copenhagen experience from using digitized team task management?
Overview and data insights
“We have the overview over all our 800 stores in all 30 countries, and we can structure the data as we like. We enter the dashboard, e.g., a specific campaign, and ask for a picture gallery or a report with selected data.”
More sales
“We get the opportunity to structure and streamline how a great number of people work, which allows us to achieve a higher quality of our campaign implementations. In addition, this process has a direct impact on sales. We know what sells, so we have higher sales if employees follow the guidelines closely. The app makes sure this happens.”
Effective workflows and time savings
“Without digitized task management, I couldn’t follow up on the store standards in each country. It’s also a great help for the District Manager who can’t be in each store during a campaign launch. The app allows the District Manager to do very quick follow-ups in all their stores without visiting them. This is a huge time saver!”
Education of employees
“The system always provides the Store Managers with concrete guidelines and checklists for everything – from store interior to feedback frequency. This is a great way for headquarters to educate and equip our personnel to uphold brand standards.”
No need to say that Lars Casper recommends using team task management and the Instore Excellence app when doing campaign management.
“I will absolutely recommend it. Without it, you can’t streamline and keep an overview of your campaign implementations if you have more than ten stores. The app is a simple and effective tool that handles picture management especially well. It makes workflows easier for management and employees,” says Lars Casper.
About Flying Tiger Copenhagen
Flying Tiger Copenhagen is a Danish variety store chain founded in 1995. Today, the company has stores worldwide. According to the company’s founder, the company had about 39 million customers in 2014. The yearly revenue is DKK 4.274 billion.
“It allows us to request which specific areas of a store we need visual documentation on after a campaign implementation. It’s a great way to see if everything is implementable ted correctly.”
“I will absolutely recommend it. Without it, you can’t streamline and keep an overview of your campaign implementations if you have more than ten stores.”
“The app is a simple and effective tool that handles picture management especially well. It makes workflows easier for management and employees.”
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